5/7/2023 0 Comments Pinterest strategy![]() For example, you can partner with other local businesses in your town or ask customers to add Pins to a mood board for outfit ideas. Collaborating on those boards helps you build a community through your Pinterest account while tapping into your followers’ networks. People who manage open boards accept Pins from collaborators. Also, post your own content and re-pin those from people you follow. Pinterest users want to see that you post a variety of content so they won’t get bombarded with promotional Pins in their feed. ![]() Some boards can feature your products, but create others that inspire or motivate. Recipe Rich Pins will auto-update if you make a change on your website. For example, a product Rich Pin will show up-to-date availability and pricing. Rich Pins provide extra context by showing information that regular Pins usually don’t include. You also can’t bombard followers with requests to comment on your Pins or re-pin your content. If you run sweepstakes, you can’t ask followers to re-pin your content as an entry. For example, you can’t do anything that can be considered spam. You’ll have to adhere to certain legal terms when you do, however. Promoting your company through a Pinterest business account instead of a personal one is the recommended move, since the former account type provides helpful features, such as the ability to include rich media in Pins and access to advanced analytics. ![]() Users also look at how many boards and pins you have, so make sure to stay active and regularly keep your content up-to-date. When deciding which accounts and boards to follow, stick to popular ones that attract your target audience. Have a fewer following count than your follower count otherwise, it looks like you spam-follow people to get followers in return. When deciding whether or not to follow you on Pinterest, people look at the number of accounts you follow and the number of people following you. ![]() Build an Account That People Want to Follow Here’s how to promote your business using Pinterest. While a majority of Pinterest users are women, there are a lot of United States-based dads on the platform, too. Pinterest has more than 335 million active users each month, and the Pew Research Center found that 28% of adult social media users are on the platform. Pinterest is a visual search engine, an ideal platform for businesses in industries such as beauty, fashion, food, home design, and travel.
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